Over time, these triggers of sadness will turn into reminders of the fun times you had watching the mom and dad dance in the “Scoop, There It Is” commercial. Try to confront your feelings in a positive and creative way. Even the littlest things will be triggering: eating ice cream listening to your favorite Tag Team album watching a ’90s kids movie montage set to “Whoomp, There It Is.” None of these things will bring you the joy they once did. You will not want to do much of anything. One of the hardest parts of dealing with loss is realizing you are helpless and that there is nothing you can do to stop the inevitable. But these efforts will be futile, as the end of its advertising cycle is out of your control. You will plead to the heavens, “What if I double my GEICO insurance?” and convince yourself that if you never turn your TV off, the commercial will never stop airing. There are no deals you can make to prevent this, but you will try. This is okay as long as we don’t let our anger affect those around us. We all say stuff we don’t mean during this stage. You will say things like, “I’ve never liked this stupid commercial anyway,” even though that’s a lie. You will direct your anger at GEICO, the television, and even at the “Scoop, There It Is” commercial itself. Unfortunately, it will be hard for you to understand this about a commercial you love. It’s no one’s fault that a commercial stops airing. It’s rare for an ad to have that long of a shelf life, especially one as great as “Scoop, There It Is.” In the words of Robert Frost, “Nothing gold can stay,” no matter how hard you try to deny it’s happening. Sure, every year they re-play that M&M’s commercial where they scare Santa, but it’s reckless to assume that applies to every other advertisement. You may tell yourself things like, “This can’t be happening to me,” or, “No, no, NO - they’re going to play that commercial forever.” But it doesn’t work that way, and deep down, you know it. DenialĪt first, it will be hard to come to terms with it. Initially based on her studies of patients facing terminal illness, many professionals have generalized the stages to apply to any negative life changes or losses, such as the death of a loved one or the realization that the “Scoop, There It Is” Geico commercial is nearing the end of its television run. In 1969, psychiatrist Elisabeth Kübler-Ross first introduced the “five stages of grief” in her book On Death And Dying.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |